Munchery Brand Strategy

Image courtesy of Innovation Protocol

In 2010, Munchery offered something unique: Real chefs cook a fresh, delicious dinner and bring it to your home. In 2017, the claim

of fresh, delicious, "chef-crafted" meals is no longer a differentiator. Chef chef chef. Fresh fresh fresh. Delicious delicious delicious.

It's all you hear in this space.

So, how can Munchery find a unique brand positioning today if what they offer is fresh,

delicious, chef-crafted meals?

That's why they hired me. And, that's why I hired Innovation Protocol. And together,

we found it. Much of this work is still proprietary, but here's what I can share.

By owning, celebrating, and doubling down on what they already do uniquely well,

Munchery has the opportunity to be THE brand that solves the modern

food challenge, and gain the loyalty and esteem of a few key segments.

Munchery CEO James Beriker standing beside me- and showing

his enthusiasm- as I talk to the company about the new brand strategy.