Touch of Modern created a private-label brand for electronic peripherals.

I developed its name, its identity, and influenced its product names and designs.

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The cables are tech "companions", so I named them for binary stars: i.e. Gemini, Polaris, Cygnus. 

This allowed for fun color names like "Space Gray", "Dark Matter" and "Solar Flare". 

 

We worked with the original

Powercube to do an

"Edge Edition". The original's

colors were whimsical, but

Edge's needed to be

"masculine", so I created black with metallics. 

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Creative Direction: Cynthia Maller

Naming and Identity: Shepherd Yang,

Cynthia Maller

Copywriting: Cynthia Maller

Product Photography: Marc Vasquez

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